Does King Arthur Baking Company currently offer delivery or takeaway? Check out our flagship campus conveniently located on 135 US Route 5 in Norwich, Vermont, just off Exit 12 of I-91. Before the pandemic, rebranding studies found that many of their customers were making stressful baking, meaning they cooked at home to bring pleasure to themselves and others during stressful times. The King Arthur Flour Company was founded in 1790 in Boston, Massachusetts, by Henry Wood.[9] Wood was primarily an importer and distributor, originally of English ground flour. The business grew rapidly and Wood became a partner in the early 1790s and founded Henry Wood & Company. Benjamin F. Sands took over the company in 1870 and renamed it to reflect his involvement. In 1895, the company was restructured into a public company, named after its owners, the Sands, Taylor & Wood Company: Orin Sands, Mark Taylor and George Wood (no relation to Henry Wood). [1] The King Arthur Baking Company, formerly The King Arthur Flour Company, is an American supplier of flour, ingredients, baking mixes, cookbooks and baked goods. The company was founded in 1790 in Boston, Massachusetts and is now based in Norwich, Vermont. In addition to its flour business, King Arthur Flour also sells baking equipment, ingredients, baking mixes and cookbooks through its catalog, The Baker`s Catalogue, website, and at its flagship store, The Baker`s Store, in Norwich, Vermont. The company`s flagship product line, King Arthur Flour, includes a variety of wheat flours for domestic and commercial bakery, marketed as “Never Bleached- Never Bromated”.
Sands, Taylor & Wood acquired Joseph Middleby, a manufacturer of baked goods, such as prepared cake fillings, in 1973. Three years later, this business expanded with the purchase of H.A. Johnson. When interest rates rose in the 1970s, financial pressures forced the company to change strategy, and in 1978, then-president Frank E. Sands II sold the entire grain flour business and moved the business from Brighton, Massachusetts, to Norwich, Vermont. The employee-owned company has been named one of Vermont`s Best Workplaces every year since the award was established in 2006. [4] Does the King Arthur Baking Company have outdoor seating? Upon Orin Sands` death in 1917, control of the company passed to his son Frank E. Sands, grandfather of current President Frank E. Sands II. As the retail flour market declined, the company expanded into the commercial bakery market, first with wholesale flours and then (in the 1960s) with commercial bakery equipment.
Sands, Taylor & Wood also introduced other retail products under the King Arthur name, including a coffee line. King Arthur Baking Company is America`s oldest flour company, founded in 1790 to provide pure, high-quality flour. More than 220 years later, we inspire bakers around the world as the country`s leading bakery company. Snacks and lunches to take away for individual/personal purchases. Packed lunches are available 48 hours in advance. The café has limited indoor seating and an outdoor patio. Prior notice is required for our short historical tour. Tailor-made baking classes/demonstrations are possible by special arrangement. Our bakery offers thousands of ingredients, tools, pans and appliances.
Take advantage of the expertise of our floor staff to discover everything you need for your best cooking. For bakers of all levels who want to improve their skills, our Baking Education Center offers a variety of courses and demonstrations. In July 2020, King Arthur Flour changed its name to The King Arthur Baking Company Inc. To better reflect its non-flour products and services,[6] the logo was changed from a medieval knight riding a loader to a crown with wheat motifs. [7] The main marketing strategy is to build customer loyalty by providing informative online content and social media connections. [7] They have been selling flour and other baked goods directly to consumers since the 1990s. [12] To support customers during the COVID-19 pandemic and their upcoming rebranding announcement, they added more online content such as new recipes and cooking instructions in 2020. [8] Spring page views were three times higher than usual; The pages on sourdough bread were especially popular. [8] The company has also published four cookbooks, including the King Arthur 200th Anniversary Cookbook and the King Arthur Flour Baker`s Companion,[11] the latter winning the 2003 James Beard Cookbook of the Year Award.